My Skate hub will be a place where the community can come and learn to skate there will also be a community cafe where anyone can come and watch skating as well as enjoying the energy of the space. The skate hub will also have its own brand which will be a project for the community to take over and become the identity of the Skate Hub.
Vans ‘Off the Wall’
Vans is a popular and well known skate brand. The company sponsors sports events such as surfing, snowboarding and BMX as well as hosting their own skate events. The company built its first skate park in California which opened to the public in 2010. There is also a skate park in London called House of Vans.
Brand Name
To come up with the brand name I wanted something fun and different. I looked up Skate slang and skaters language where there were lots of unusual words and combinations. Here were a few that made the list:
Beach Rat – Skater who spends all their time at the beach
Chodogo – A skate word for Greeting
Mongo – More. Push off with front foot instead of back foot
NBD – Never Been Done
Pogo – straight up against
Scab Slab – Cement separators in the parking lot
Space Flow – skateboarding styles
Skek – Smart Skater
Stoked – Enthusiastic/ Fell really excited
Stynha – Greeting to Skateboard Friends
Health and Social Benefits from Skateboarding:
Great for the body and mind- (apart from obvious fractures and injuries)
Great for socialising – cultures and communities built around skateboarding
Skateboarding allows Creative freedom
Strengthens spirit
‘As a result, it draws people who don’t fit into these places either, and organically nurtures them with a some-times lifesaving sense of belonging.’ – The Impossible, Cole Louison
Rachel C Clarke Portfolio 